Responsibilities: Discovery and requirements gathering, Competitor analysis, Wire-framing, Low-fidelity wireframes and prototypes, High-fidelity layouts, User Interface Design, Visual Identity Systems setup, Accounting for accessibility, Usability testing and validation/project info.
Directing a responsive website for University of Kentucky and UK Healthcare, from conception to final prototype. Led the end-to-end digital experience. I shaped the interface system, guided the UX approach, and partnered closely with strategists, developers, and engineers to translate complex logic into clean, intuitive interactions.
Involved in everything from defining the brand, creating UX flows, wireframes, all the way to helping with final UI designs.