Foley Family Wines & Foley Entertainment Group
THE PROBLEM: Average wine sales with an outdated E-commerce fulfillment process paired with no clear brand direction.
THE SOLVE:
Setup a new brand strategy to keep the story, messaging, colors, fonts, and visuals consistent across all communication channels. Create marketing campaigns to address new sales initiatives and develop a new App to help users shop online for wine and reserve for wine tastings at all 23 wineries. With these initiatives we were able to elevate Foley Food and Wine Society (FFWS) to become the 2nd Fastest Growing Wine Supplier in 2020. Our digital pitches helped us to acquire 3 additional wineries (Ferrari-Carano, Chateau St. Jean, and Silverado Vineyards) and made FFWS one of 5 top 20 suppliers growing dollars in the USA.
Brand Creative Strategy
Worked with Foley team to define the overall brand vision for the company.
Creative Collateral
We set up campaigns to promote the new FFWS mobile app, which enabled members to view the latest offers, submit their receipts to earn points, shop online and redeem their points, and tap into the new loyalty program.
VGK Stadium - Wine Bar
Created promotion Ads and stadium signage for the Vegas Golden Knights & Foley Food and Wine Society where we set up a new wine tasting bar in T-Mobile Arena for the fifth season in the NHL. It is located on the main concourse at section 17.
Video Production
From creating storyboards to the final video spot we setup multiple video commercials.
Website
On-going improvements to the website and e-commerce platform. Collaboration with third party agency for initial UI/UX.
App Development
First mobile App was launched in conjunction with Infront X (OMNIGON) and in 2022 the App was updated with Salesforce cloud marketplace to drive results fast and extend your Customer base 360 from anywhere.
