NFL Tampa Bay Buccaneers
The Problem: Ten years since winning a super bowl; there was fading interest in a market famous for fans rooting for the visiting team made for a unique challenge. The brand was outdated and old looking.
The Solve: In one year our team helped orchestrate the transformation of the Buccaneers brand from one of the weakest teams in the NFL to a top 10 franchise in several key digital, print, social and game day categories.
Brand Refresh
For three NFL seasons the Buccaneers creative department updated the voice and design to keep the content fresh allowing our audience to be engaged.
Video Production
30 second video commercial created to promote the home opener with the New Orleans Saints.
Gameday Collateral
Our "It's a Bucs Life" campaign we were awarded the PromaxBDA Sports Media Marketing Award for the Best Integrated Team Marketing and Branding Campaign in the NFL.
Website
We designed a completely new digital experience. Setting up a new website shaped with better UI/UX that drove more traffic to Buccaneers.com.
We set up a secondary website using aggregator technology to carry this experience into the stadium on gameday. This allowed the fans to involve themselves in the team and with each other on mobile devices in real time. Much of that content was broadcast to the jumbotrons and monitors throughout the stadium during game day.
With all this new content we drove the game day experience from bottom two in the NFL to top 10 in fan engagement.
Photoshoot Direction & Coordination
Planned and coordinated with photographers to set up photoshoots of cheerleaders and athletes for each season.
Brand Identity
The Buccaneers internal creative team oversaw the new brand identity for the logo, uniforms, and helmets interacting closely with ownership, NFL headquarters and Nike.
New App Development
We introduced the Bucs first mobile app in conjunction with third party vendors.
